09-07-10
Future Starrs take centre stage
CIA’s young stars will be the centre of attention in October as they feature in a new advertising campaign to promote the launch of HOOPS, a national grassroots coaching and mentoring program founded by CIA Basketball.
A select group of players will take the trip to Hackney to join professional photographer Vincent Starr for an exclusive photo shoot.
Vincent Starr regularly shoots for major sporting brands such as Nike and Adidas, with iconic shots of Wayne Rooney, Fernando Torres, Robbie Keane and James Milner all gracing his extensive portfolio.
The shoot will be incorporated into a range of launch materials when the project officially commences in January 2011.
“We’re delighted to give our young players the chance to take centre stage and be involved in a professional advertising campaign. Adverts will roll out across London and potentially worldwide and it’s important for us that we use real kids that we coach and who have experienced the program first-hand.”
Players will also feature in two films produced and directed by a London production studio. The films will initially launch online on a dedicated ‘HOOPS’ website due to launch before the end of the year and featuring an extensive range of coaching resources.
Clothing has been kindly supplied by Nike and will feature in print and filmed commercials.
