Coaching
CIA COACHING SERVICES
Also read: How we coach | Where can I play? | Where do CIA coach?
CIA Basketball is currently celebrating 15 years of using basketball as a tool to coach and mentor young people in the community. Led by founder Tony Brown, a former British professional, the club has left behind a lasting legacy of affecting the lives of thousands of young people both on and off the court. CIA specialize in coaching young people between the ages of 4 and 18 and is one of the few dedicated grassroots programs in the country operating all year round.
CIA currently coach regularly in over 40 local schools as well as working alongside young people with learning and behavioural difficulties and physical disabilities. To compliment and supplement the teaching we do on the
court, we operate an accredited psychotherapy unit (founded by Director and accredited counsellor Tony Brown) offering support to our players, their parents and the wider community.
We have found that by instilling a focus from an early age, ensuring players enjoy their first experience in a safe environment that is structured and with appropriate boundaries, we are able to curb many of the issues relating to
young people today.
Our players act as role models for our young people and work on court as mentors. We firmly believe that players benefit from what they’re taught being effectively used on the court. Uniquely, after successful assessment and CRB checks, our players are trained and employed as coaches, going out to all the schools and developing the fundamentals that lead them all the way to competition.
Coaching ranges from Early Morning sessions, PPA time (Planning, Preparation and Assessment), Lunch-time clubs and after school (extra-curricular) sessions. We also coach within the National Curriculum, meaning we coach not only those who show a committed interest in basketball, but also those developing a diverse love for sport. We even coach teachers! After seeing their students progress many teachers sign up to be taught a Level 1 or 2 Coaching award to receive a basic grounding in basketball coaching.
In a move to develop basketball in schools further, CIA now sponsor and run the Sutton Primary and Secondary Schools League. The league widens the opportunities for young people to find regular, controlled and safe competition. Because our players work with the schools, they coach them through the Schools League too so students can put into practice what they’re being taught each week, with measurable progress.
If you would like to receive coaching for your school or college or would like to speak to a member of our team regarding sponsorship of our community coaching program, email us coach@ciabasketball.com.
