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| HOW DID IT ALL START? |
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CIA Basketball was set up 13 years ago by Tony Brown
and Freddie Roberson, both Pastors of churches in South Croydon. Both
had sons of similar ages and were alarmed at the lack of constructive
activities and positive role models in the local community, especially
male role models. The idea for the basketball club came from Tony, a former
professional himself at the Bracknell Tigers (now Thames Valley). The
project aimed to reach young men and women at street level and give them
a focus that would enable them to apply what they learnt on the court
to how they interacted in society.
So, in the summer of 1995 the club ran three sessions at Crystal Palace
National Sports Centre. Freddie and Tony were overwhelmed with the support
they received, getting roughly 50 young men and women on each occasion.
With an obvious demand for the project, CIA was born. After some time
training a team was formed and later the team would go on to great success,
reaching the National League which paved the way for the Sutton Pumas.
6 years ago, CIA began coaching in schools. Through their continual work
within the community it was clear that by giving young people a focus
from an early age, the project was able to prevent many from wandering
down a bad path and instead channel them into a constructive project.
CIA's philosohpy has always been one of mentoring, coming alongside and
working with young players to place active, positive role models in the
community.
CIA began by coaching taster sessions in local Merton schools. After turning
around a number of students schools had labelled as 'problem kids' the
club was quickly recommended to other schools and before long the project
began to build momentum. In a short space of time the club would go from
coaching in 5-10 schools to 20 schools in 2006 and 40 schools a year later
in 2007. |
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| WHAT DO CIA
DO NOW? |
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| CIA now coach in over 40 schools, run a
number of community sessions in partnership with GLL (Greenwich Leisure
Limited), work alongside young people with learning disabilities and behavioural
disorders and alongside charities such as Mencap and soon the club will
roll out a Hoops program across all 70 of GLL's Leisure Centres in the
UK. |
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| WHAT MAKES
CIA DIFFERENT? |
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Most clubs are centered around a "flagship"
team and have a goal of winning big in whatever division that they enter.
Therefore their main aim is to find only the very best players available
often at the expense of the rest. We develop from the opposite direction,
taking players from any level and helping them to become better. Those
who are gifted are filtered to as high a level as their abilities permit.
Our coaches play with players and work on court as mentors. We aim to
motivate intrinsically (from within) rather than with shouting or threatening.
As a club we hold three core values:
Discipline
Conduct
Character |
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| WHO DO WE CATER FOR? |
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We have a programme for all
ages, from 5 and upwards. Many parents are surprised at their children's
development at such a young age. The programme for 5-9 years olds focuses
around fitness and discipline. If they learn to listen and respond at
this age their development as they mature will be a natural progression.
As well as running programmes for Primary and Secondary School age groups
we also run the Sutton School's League which enables the kids to compete
in a safe enironment.
We also have a large men's squad with a B and A team running in the London
Metropolitan League.
We begin all sessions with stretching and warm-up exercises that encourage
fitness and help to avoid injury. Then we work each week on our four fundamentals
of discipline, passing, shooting and finally dribbling.
The club's next goal is to train up our young girls for the London Women's
league. We are discovering a huge amount of talent among our young ladies
so far. |
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